Genesis Pickup Truck Could Be Back On The Table Thanks To Hyundai

Key Takeaways

• Hyundai executives say a luxury truck is still a possibility once the company’s own pickup arrives.
• It would likely share Hyundai underpinnings.
• Genesis is focused on expanding its Magma performance lineup before considering a luxury pickup.
• No official green light has been given, but the idea has returned to the realm of possibility.
• A Genesis pickup would need to meet the brand’s luxury standards rather than simply be a rebadged Hyundai.

Is a Genesis Pickup Truck Still a Possibility?

Genesis has toyed with the idea of a pickup truck in the past, and now the lux truck idea could be back on the table thanks to its corporate overlords at Hyundai.

Hyundai Motor Group Australia COO Gavin Donaldson didn’t rule out the idea of a Genesis pickup, stating that any future pickup would need to meet Genesis’ luxury standards rather than simply be a rebadged Hyundai.

Nothing has been approved, but the company’s upcoming truck program could eventually provide the foundation for one.

What Would a Genesis Pickup Truck Look Like?

If Hyundai follows through with its long-awaited mid-size pickup, the groundwork for a Genesis version would already be in place.

Genesis built much of its lineup by sharing platforms with Hyundai before adding its own touches.

A Genesis pickup would likely share Hyundai underpinnings, but would need to meet the brand’s luxury standards.

When Could We See a Genesis Pickup Truck?

Don’t expect a Genesis pickup anytime soon (if at all).

Hyundai is still working to bring its own mid-size truck to market, and executives have said the vehicle could use either Kia’s body-on-frame architecture or technology developed through the company’s partnership with General Motors.

A hybrid powertrain is also expected to be part of the equation.

What’s Next for Genesis?

Genesis, meanwhile, has other priorities.

The luxury brand is focused on expanding its Magma performance lineup and bringing new halo vehicles to market, including a production version of its X Gran Coupe concept.

If Hyundai’s pickup proves successful, however, a Genesis version becomes much easier to justify.

Why a Genesis Pickup Truck Makes Sense

A Genesis pickup may sound silly, but if most of the development work is already done on the Hyundai side, a simple rebadge with luxury upgrades might make sense—especially for the US market.

Frequently Asked Questions

Q: Is a Genesis pickup truck still a possibility?

Yes, Hyundai executives suggest a luxury truck is still a possibility once the company’s own pickup arrives.

Q: What would a Genesis pickup truck look like?

A Genesis pickup would likely share Hyundai underpinnings, but would need to meet the brand’s luxury standards.

Q: When could we see a Genesis pickup truck?

Don’t expect a Genesis pickup anytime soon (if at all). Hyundai is still working to bring its own mid-size truck to market.