Subaru Revamps Performance Division to Revitalize Enthusiast Models

Key Takeaways

• Subaru establishes a new division focused on developing future performance vehicles.
• Three manual-transmission sports cars are already in the development pipeline.
• The move marks Subaru’s biggest enthusiast-focused shift in over a decade.
• Subaru’s performance lineup has largely stood still while rivals continued pushing forward.
• The company aims to revitalize its enthusiast models and reputation.

What Prompted Subaru to Revamp Its Performance Division?

Subaru’s performance lineup has been stagnant for over a decade, with the STI disappearing and the WRX evolving into a more mature sports sedan. The company’s reputation was built on rally-bred machines, but it has failed to deliver exciting performance cars in recent years.

According to Subaru Chief Technical Officer Tetsuro Fujinuki, changing emissions and fuel economy regulations made it difficult to justify more powerful gasoline models. However, this didn’t stop other manufacturers from producing high-performance cars.

How Will the New Division Impact Subaru’s Performance Cars?

The new division, Sports Vehicle Planning Office, is tasked exclusively with adding fun back to the Subaru brand. This move is a significant commitment to Subaru’s enthusiast models and a departure from the company’s previous development process.

Establishing a dedicated team focused on performance vehicles is a promising step towards revitalizing Subaru’s reputation and delivering exciting cars to enthusiasts.

What Can We Expect from Subaru’s Future Performance Cars?

With three manual-transmission sports cars already in development, Subaru is poised to make a significant impact in the performance car market. The company’s focus on enthusiast models is a welcome change, and fans can expect more exciting cars in the future.

Subaru’s commitment to performance is evident in its decision to create a dedicated division. This move demonstrates the company’s willingness to listen to enthusiasts and deliver cars that meet their expectations.

How Does Subaru’s Move Compare to Its Rivals?

Subaru’s decision to revamp its performance division is a significant move in the industry. While rivals like Toyota, Honda, and Hyundai have continued to push forward with high-performance cars, Subaru has been stagnant. This move is a step towards catching up with its competitors and regaining its reputation as a performance car manufacturer.

Subaru’s focus on enthusiast models is a departure from its previous strategy, which prioritized more mature and practical cars. This shift in focus is a welcome change for fans of the brand.

What Does the Future Hold for Subaru’s Performance Cars?

With a new division dedicated to performance cars, Subaru is poised to make a significant impact in the industry. The company’s commitment to enthusiast models is a promising sign for fans, and the future looks bright for Subaru’s performance cars.

As Subaru continues to develop new performance cars, enthusiasts can expect exciting models that meet their expectations. The company’s focus on manual-transmission sports cars is a welcome change, and fans can look forward to more thrilling driving experiences.

Frequently Asked Questions

Q: What prompted Subaru to revamp its performance division?

Subaru’s performance lineup had been stagnant for over a decade, and the company recognized the need to revitalize its enthusiast models.

Q: What is the Sports Vehicle Planning Office?

The Sports Vehicle Planning Office is a new division within Subaru focused exclusively on developing future performance vehicles.

Q: What can we expect from Subaru’s future performance cars?

With three manual-transmission sports cars already in development, Subaru is poised to make a significant impact in the performance car market.