Zeekr Eyes Off-Road and Pickup Markets with Potential G-Wagen Rival
Zeekr, Geely's premium brand, is exploring off-road and pickup segments, potentially rivaling BYD's Fangchengbao and Shark 6.
Key Takeaways
- Zeekr is considering entering the off-road SUV market with a potential G-Wagen rival.
- The brand may also explore the pickup truck segment, competing with BYD’s Shark 6.
- Zeekr’s off-roaders could leverage technology from the wider Geely Group.
- The brand’s hybrid expertise could be used to challenge BYD’s Shark 6.
- Zeekr’s current flagship is the 9X, a plug-in hybrid SUV.
What’s Behind Zeekr’s Off-Road Ambitions?
Zeekr, Geely’s premium brand, is looking to expand its portfolio by entering the off-road SUV market. This move would put the brand in direct competition with BYD’s Fangchengbao, which currently offers two Land Rover Defender rivals, the Bao 5 and Bao 8.
Zeekr’s vice president, Mars Chen, confirmed that the brand is exploring off-road capabilities, but stopped short of confirming production plans. Chen noted that Zeekr’s current SUVs, such as the 9X and 8X, already have some off-road capability, but may not be as extreme as some competitors.
How Would Zeekr’s Off-Roaders Compete?
If Zeekr were to build a new off-roader, it could leverage technology from the wider Geely Group. This could include advanced four-wheel-drive systems, high-ground-clearance suspension, and robust engine options.
Additionally, Zeekr’s hybrid expertise could be used to challenge BYD’s Shark 6, a pickup truck that has gained popularity in China. Zeekr’s experience with plug-in hybrid powertrains could give it an edge in terms of fuel efficiency and performance.
What About a Pickup Truck?
Zeekr is also considering entering the pickup truck segment, with Chen suggesting that the brand is having internal discussions about a potential rival to the BYD Shark 6.
While nothing is confirmed, Zeekr’s entry into the pickup market could shake things up, given the brand’s reputation for building premium and luxurious vehicles.
Zeekr’s Current Flagship
For now, Zeekr’s flagship model is the 9X, a plug-in hybrid SUV that boasts a record-breaking battery and mind-bending hypercar power. The base version features a 2.0-liter turbocharged four-cylinder engine working alongside two electric motors, delivering a combined 885 hp.
Frequently Asked Questions
Q: Is Zeekr confirmed to build an off-road SUV?
No, Zeekr has not confirmed production plans for an off-road SUV, but the brand is exploring the possibility.
Q: What technology could Zeekr’s off-roaders use?
Zeekr’s off-roaders could leverage technology from the wider Geely Group, including advanced four-wheel-drive systems and high-ground-clearance suspension.
Q: What is Zeekr’s current flagship model?
Zeekr’s current flagship model is the 9X, a plug-in hybrid SUV that boasts a record-breaking battery and mind-bending hypercar power.