Maserati Slashes Prices of Electric GranTurismo and GranCabrio by Over $57,000
Maserati cuts prices of 2027 GranTurismo and GranCabrio Folgore models by $57,000, with new front-end styling and increased range.
Key Takeaways
- Maserati is cutting the price of the GranTurismo Folgore and GranCabrio Folgore by over $57,000.
- The 2027 models will cost $141,995 and $152,195, respectively.
- The 2027 models feature revised front-end styling and increased range.
- The price cuts are likely due to low sales of the electric variants.
- Maserati is in talks with potential partners to bring in new technology and ideas.
Price Cuts: A Desperate Move?
In my experience, price cuts of this magnitude are rare in the automotive industry. Maserati’s decision to slash the prices of the GranTurismo Folgore and GranCabrio Folgore by over $57,000 is a clear indication that the company is struggling to sell these electric variants. With the 2027 models starting at $141,995 and $152,195, respectively, Maserati is hoping to make these cars more appealing to potential buyers.
But why the drastic price cut? The answer lies in the sales numbers. According to Automotive News, Maserati shipped fewer than 8,000 cars globally last year, and the GranTurismo and GranCabrio models have seen dismal sales in the US. It’s clear that Maserati needs to take drastic measures to stay afloat.
Revised Front-End Styling: A Nod to the MCPura
The 2027 GranTurismo and GranCabrio models feature revised front-end styling, which is reminiscent of the MCPura supercar. This design change is likely an attempt to make the cars more visually appealing and to give them a more premium look. But will it be enough to attract buyers?
In my opinion, the revised front-end styling is a step in the right direction, but it’s not enough to make up for the cars’ lackluster sales. Maserati needs to focus on addressing the underlying issues that are driving down sales, rather than just tweaking the design.
Increased Range: A Minor Improvement
The 2027 GranTurismo and GranCabrio models will get over 250 miles of range, up from 242 miles in the 2026 model. While this is a minor improvement, it’s not enough to make a significant impact on sales. In my experience, range anxiety is still a major concern for many buyers, and Maserati needs to do more to address this issue.
That being said, the increased range is a step in the right direction, and it shows that Maserati is committed to improving its electric offerings. But the company needs to do more to make its electric cars competitive in the market.
Partnerships and Hybridization: The Future of Maserati
According to Automotive News, Maserati is in talks with two potential partners to bring in new technology and ideas. This is a positive development, as Maserati needs to stay competitive in the rapidly changing automotive landscape.
Additionally, Motor1 reports that Maserati will likely hybridize the Nettuno V-6 engine in the future. This is a smart move, as hybridization can help improve fuel efficiency and reduce emissions. But it’s unclear when this change will come, and Maserati needs to move quickly to stay ahead of the competition.
Conclusion
In conclusion, Maserati’s price cuts are a desperate move to boost sales of the GranTurismo and GranCabrio electric variants. While the revised front-end styling and increased range are minor improvements, they’re not enough to make a significant impact on sales. Maserati needs to focus on addressing the underlying issues driving down sales and stay competitive in the rapidly changing automotive landscape.
| Model | 2026 Price | 2027 Price | Price Cut |
|---|---|---|---|
| GranTurismo Folgore | $199,690 | $141,995 | $57,695 |
| GranCabrio Folgore | $208,590 | $152,195 | $56,395 |
Frequently Asked Questions
Q: Why did Maserati cut the prices of the GranTurismo and GranCabrio electric variants?
A: Maserati cut the prices of the GranTurismo and GranCabrio electric variants due to low sales. The company is hoping to make these cars more appealing to potential buyers.
Q: What are the new prices of the 2027 GranTurismo and GranCabrio models?
A: The 2027 GranTurismo Folgore will start at $141,995, and the 2027 GranCabrio Folgore will start at $152,195.
Q: Will Maserati hybridize the Nettuno V-6 engine in the future?
A: Yes, according to Motor1, Maserati will likely hybridize the Nettuno V-6 engine in the future, although it’s unclear when this change will come.
