Mercedes-AMG Unveils Ambitious Plans to Catch BMW's M with 27 New Models
Mercedes-AMG aims to reach 200,000 annual sales by 2030 with a slew of new models and engines.
Key Takeaways
- Mercedes-AMG plans to launch 27 new models in the next 36 months to reach 200,000 annual sales by 2030.
- A new flat-plane 4.0-liter twin-turbo V8 engine will be introduced across the lineup.
- A fresh six-cylinder engine is also in development.
- AMG will target expansion in the United States, Europe, Asia, and the Middle East.
- The brand’s growth plans include the launch of an all-electric SUV and the Mercedes-AMG GT 4-Door.
Aggressive Growth Plans
In my experience, it’s not often that we see a manufacturer set such ambitious targets, but Mercedes-AMG is determined to catch up with BMW’s M brand. With a goal of reaching 200,000 annual sales by 2030, the company is planning to launch a slew of new models in the next 36 months.
This is a bold move, especially considering that BMW’s M brand sold over 213,000 vehicles last year, while Mercedes-AMG sold around 145,000. However, with the right strategy and products, it’s possible for AMG to close the gap.
New Engine Developments
One of the key factors that will contribute to AMG’s growth is the introduction of new engines. The company is developing a flat-plane 4.0-liter twin-turbo V8, which will be used across the lineup. This engine has already been shown in the new Mercedes-Benz S-Class, and it’s expected to make its way into other models, including the CLE 63 ‘Mythos’ and possibly the C 63.
In addition to the V8, AMG is also working on a new six-cylinder engine. This will provide the company with a more diverse range of powertrains, allowing it to compete more effectively in different markets.
Electric Expansion
As part of its growth plans, AMG is also expanding its electric offerings. The company has already launched the all-electric Mercedes-AMG GT 4-Door, which produces up to 1,163 hp and will compete with the Porsche Taycan and Audi e-tron GT. An all-electric SUV is also in the works, which will help AMG to tap into the growing demand for electric vehicles.
Targeting New Markets
In order to reach its sales targets, AMG will need to expand its presence in different markets. The company is targeting growth in the United States, where more than a third of its current sales happen. It’s also looking to lift sales across Europe, Asia, and the Middle East.
Conclusion
In conclusion, Mercedes-AMG’s plans to launch 27 new models in the next 36 months are ambitious, but not impossible. With the right strategy and products, the company can close the gap with BMW’s M brand and reach its sales targets. The introduction of new engines, including the flat-plane V8 and the six-cylinder unit, will be key to this growth, as will the expansion of its electric offerings.
Frequently Asked Questions
Q: How many new models will Mercedes-AMG launch in the next 36 months?
A: Mercedes-AMG plans to launch 27 new models in the next 36 months.
Q: What is the target sales figure for Mercedes-AMG by 2030?
A: Mercedes-AMG aims to reach 200,000 annual sales by 2030.
Q: What new engines is Mercedes-AMG developing?
A: Mercedes-AMG is developing a flat-plane 4.0-liter twin-turbo V8 engine and a new six-cylinder engine.
